A chatbot is simply a program running on your website that you program a string of questions and answers for specific pages of your website. It doesn’t sound very magical, but the magic is in how you program it to help your visitors on their path of your website.
While a website is a great tool to educate your prospects or to sell your services, it is still a very static experience. A chatbot can help you collect information from your visitors that can help keep visitors on your website longer because you can give them a better user experience.
When you have a static web page you are guessing what your visitor is looking for and you are hoping that you have explained your product or service well enough that your visitors will simply buy or contact you to find out more info.
But when you add a chat bot to your page you can get the visitor to engage with your website and you can collect that information so you can follow up with them later. If the contact is on Facebook messenger, you can even collect their email with their permission, which gives you another channel to build your email list to continue to market to your prospects and customers over time.
This is all technology that your competitors will be using if they aren’t already and this is your chance to get ahead of the curve with your own customized chatbot. We recommend using tidio for your live chat which integrates chat bots with live chat, so it gives your web visitors the option of communicating with the chatbot or asking a question to live chat agents.