Put yourself directly in front of your customer base with Pay Per Click advertising (PPC). Appear at the very top of the Google search results by bidding for the solar keywords you want to show up for and pay only when someone clicks on your site! How much are you currently paying per lead as a solar contractor? Chances are it’s more than it needs to be and with Google PPC campaigns you can more closely target a desired Cost Per Lead (CPL) and exactly monitor the cost of your lead generation. But more than just showing up first in the search results, Google Ads PPC Campaigns can include remarketing to past site visitors, and YouTube video marketing to homeowners looking for expert solar contractors in your area.
With Google and Facebook ads, you can more easily target the specific services you wish to appear for and hand pick other services you’d wish not to spend money on. Want more calls for solar panel installation jobs and fewer repair gigs? Do you specialize in specific hardware, or prefer to focus on commercial solar projects over residential ones? When executed well, all of this and more can be achieved through PPC campaigns.